streaming
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Spotify and the Economics of Streaming, Twenty Years On
Two decades after Daniel Ek and Martin Lorentzon registered Spotify Technology S.A. in Sweden, the company they founded is the…
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Taylor Swift, the Eras Tour and the Economic Footprint of a One-Person Cultural Industry
By 2024, Taylor Swift’s career had moved beyond the conventional vocabulary of pop stardom and into the territory of macroeconomic…
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K-pop on Streaming: How Korean Groups Built a Global Charts Strategy From Outside the English-Language Mainstream
K-pop’s relationship with global streaming is the result of a generation-long strategic project by Korea’s major entertainment agencies. From the…
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Drake and the Architecture of the Streaming-Era Hit Machine
Few artists have understood the structural shift from album-and-radio music to algorithmic streaming as clearly as Aubrey Drake Graham. The…
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How Bollywood and Indian Streaming Reshaped What “Most-Watched” Means on YouTube
For years, YouTube’s most-subscribed-channel rankings were dominated by Western individual creators — Felix Kjellberg’s PewDiePie at the top for most…
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Sertanejo: How Brazil’s Own Country Music Quietly Became the Most-Streamed Genre in the Country
Outside Brazil, the global music conversation tends to focus on funk carioca, axé, samba and Brazilian Popular Music — categories…
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