Most Viewed Videos
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How a Korean Children’s Channel Made the Most-Viewed Video in the History of YouTube
When YouTube was founded in 2005, no human being alive could have predicted that the most-viewed video on the platform…
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Despacito and the Year Latin Music Stopped Asking Permission
For most of the twenty-first century, the global music industry has been a market that converts other languages into English.…
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Cocomelon: Inside the Three-Billion-Dollar Children’s Brand That Almost Nobody Has Heard Of
Cocomelon is not a household name in the way Disney or Sesame Street are. Most adults without small children would…
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How Bollywood and Indian Streaming Reshaped What “Most-Watched” Means on YouTube
For years, YouTube’s most-subscribed-channel rankings were dominated by Western individual creators — Felix Kjellberg’s PewDiePie at the top for most…
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