Most Viewed Music
-
Bad Bunny and the Strategy of Refusing to Sing in English
Between 2020 and 2024, the most-streamed artist on Spotify three years running was not Drake, not Taylor Swift and not…
Leia mais » -
Taylor Swift, the Eras Tour and the Economic Footprint of a One-Person Cultural Industry
By 2024, Taylor Swift’s career had moved beyond the conventional vocabulary of pop stardom and into the territory of macroeconomic…
Leia mais » -
Afrobeats Goes Global: How Lagos Became a Center of Gravity for Pop Music
Ten years ago, “Afrobeats” was barely recognised as a coherent category outside Lagos, London and a few American urban radio…
Leia mais » -
K-pop on Streaming: How Korean Groups Built a Global Charts Strategy From Outside the English-Language Mainstream
K-pop’s relationship with global streaming is the result of a generation-long strategic project by Korea’s major entertainment agencies. From the…
Leia mais » -
Drake and the Architecture of the Streaming-Era Hit Machine
Few artists have understood the structural shift from album-and-radio music to algorithmic streaming as clearly as Aubrey Drake Graham. The…
Leia mais » -
Sertanejo: How Brazil’s Own Country Music Quietly Became the Most-Streamed Genre in the Country
Outside Brazil, the global music conversation tends to focus on funk carioca, axé, samba and Brazilian Popular Music — categories…
Leia mais »