Understanding When To Post On TikTok In 2023

Work is required to develop a successful TikTok strategy for a company. If you want to get the most out of TikTok, you need to do more than just figure out what kind of material would do well there.

Find out when each day of the week is ideal for posting below. And we’ll show you how to examine your own TikTok statistics to determine when your videos perform best for your audience.

Put this information to good use and build from there.

This information is fascinating, and it’s not a terrible place to begin developing a plan for using TikTok. Soon, though, individualized statistics will be available, revealing the optimal TikTok posting window for your specific audience.

The major caveat here is that you need to account for your own time zone and the location of your viewers in order to make these data helpful to you. For maximum exposure to your worldwide audience, you should publish during times when readers are most likely to be online from a variety of time zones.

When is the ideal time to share content on TikTok for marketing purposes?

Because of this, the timing of your TikTok uploads is important. Posting to TikTok at the times of day and night when your intended audience is most likely to be awake will provide the highest levels of interaction, just as it does on other social media sites.

We’ll show you how to use a feature within the TikTok app to determine when your viewers are most engaged.

First, open a TikTok account for your company.

You’ll need a Pro or Business account with the app first. Changing is easy and doesn’t cost anything. Simply navigate to your account’s Settings and Privacy, then Manage Account, and finally, Switch to Business Account. You’ll be able to use analytics and a host of other cool tools after doing this.

Launch the TikTok data analysis interface.

Reviewing your TikTok metrics is the next step. Get there by selecting “Creator Tools,” then “Analytics” from the profile menu at the top right of your screen.

This will launch TikTok’s analytics dashboard, where you can learn more about your audience and how they interact with your content.

Determine the actions of your followers.

The Followers tab is where you should start looking for information on when is the optimal time to post on TikTok. Below it, you’ll see a section labeled “Follower activity.”

The accompanying graph depicts the rising and falling activity of this account’s followers throughout the day, with the most activity occurring at about 10:00 pm UTC. As these hours are always displayed in UTC on TikTok, you’ll need to do some time zone conversion before using them. Using this account as an example, 10 p.m. UTC translates to 5 p.m. ET. If this account wants to maximize interaction, it should schedule its posts for that time.

Compare your actions on different TikTok videos

Knowing when your followers are most active might help you predict when they will be most receptive to your posts in terms of likes, comments, and total time spent on the page. The Content section of your analytics dashboard will allow you to become more specific.

Here you may view information about your posts from the last seven days, such as the number of times they have been viewed, the average amount of time they have been viewed for, the number of individuals who have seen them, and whether they have come across them through your profile or the For You page.

The first order of business is to initiate content publication.

The analytics dashboard, as you can see, is considerably more customized and detailed than the Influencer Marketing Hub research, and it may provide excellent direction for your TikTok approach.

However, in order to access any analytics at all, you need to have uploaded material, and the information only becomes more thorough until you hit 100 followers. Even while TikTok’s algorithm is expected to keep evolving over time, you may gain some initial information simply by creating your channel and attracting a following.

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