Instagram is one of the world-famous social media platforms with 2 billion monthly active users and there is no sign of slowing down. It is no wonder that countless businesses are turning to Instagram to strengthen their online presence and drive more traffic and sales. Like other social channels, it is essential to create Instagram content in the right way to get a great result.
There are plenty of Instagram strategies to attain success other than sharing countless videos and images online. First, you must understand how you will engage with your audience through compelling content on Instagram. Here are some content creation practices you need to add to your Instagram marketing strategy.
Instagram Video Content Best Practices
Many businesses and companies use Instagram to promote their brand or services to a wider audience. Since Instagram has launched many new video-creating features, it encourages the audience to engage with the platform. So here are the different video formats on Instagram that help audiences to gain new information.
Reels are one of the most popular and creative features to publish your video content in a more engaging way. Create and share up to 90 seconds of videos on the reels page with eye-catching effects, filters, and music to gain audience attention. Reels offer many opportunities for brands to showcase products to their target audience and to build a huge community.
Stories are short video clips that are often 15 seconds or less that are easy to make and look casual. Though the videos on stories disappear within 24 hours, you can add them to highlights feature to save your video permanently on Instagram. Stories are an excellent place for businesses to improve their business reach and attract their target audience.
Instagram TV is a long-form video feature that allows users to share up to 10-minute videos. The IGTV feature and in-feed video are merged to engage wider audiences on Instagram. Now the users can post short and long videos between 3 to 60 minutes anywhere. Creating informative content by publishing how-to, and product demonstration videos is the perfect way to keep your audience engaging within your content. But to improve your channel visibility faster, you could straightaway purchase IGTV views for your videos to enhance the growth of your potential audiences. Additionally, you can create a teaser for your upcoming IGTV videos and share it on stories and feed to get more engagement on IGTV.
The Instagram live feature is all about live streaming. According to the research, 90% of customers like to watch live stream videos instead of reading a book. Live feature on Instagram is a great way to build trust for your brand with your potential audience. Use Instagram live feature to show “behind the scene” of your company or brand to improve your brand reach and popularity.
Tips For Instagram Video Content
To make the most of your video content on Instagram, you need to experiment with different content ideas and find the best content for your brand or services.
Tip 1: Show Your Brand Personality
Video content on Instagram is an excellent way to showcase your brand personality among your target audience. Take advantage of the Instagram fun feature to make your audience entertaining and engage with your brand or business.
Tip 2: Post High Quality Videos
One of the best practices to gain more followers and engagement on Instagram is sharing high-quality videos and posts. Every user on Instagram likes to watch great images and videos on the platform. So if you post low-quality videos, the chances are less for attracting a new audience to your Instagram profile.
Tip 3: Stay Top On Trends
Since Instagram is an engaging platform, you need to keep an eye on trending content to boost your engagement level and attract new followers to your Instagram profile. Staying on top of Instagram trends will encourage your audience to engage with your content.
Like other social media platforms, follow the right strategy on Instagram to stand out from the crowd. Use the relevant hashtag in your content and increase your post visibility and discoverability. Create more authentic content and encourage your followers to engage with it, and attract many new audiences to your Instagram profile.