An Ultimate Guide: Instagram Video Length To Boost Engagement

Instagram’s massive user base and widespread popularity mean that it will bring in new customers day after day.

However, Instagram, like any other social media or content-sharing platform, does have its own guidelines and restrictions. Instagram video duration is one such factor. If you haven’t tried it yet, know that the platform is firm on this.

Instagram will not promote a video in any way, shape, or form if it does not adhere to the platform’s content rules.

Luckily, there are workarounds, and you’ll save yourself a lot of time if you learn how long your videos should be for each Instagram post type. Explore the Instagram video length rules and the ways you may get around them.

Instagram’s Time Limits for Videos

Instagram’s rise to prominence may be ascribed in large part to the app’s user-friendly video editing and playback features. How long, exactly, can an Instagram video be? The quick answer is that it is dependent upon the sort of video you are doing.

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Instagram’s rules vary for each format of video, so that’s a better explanation. As a result, the rules for Instagram Live videos are different from those for regular Instagram posts.

Take a look at this quick rundown of the Instagram video formats and their respective time limits:

  • Instagram’s 60-second video duration limit applies to videos displayed in the feed or a post.
  • Instagram Stories films may be as lengthy as you want them to be, but generally consist of 15-second segments. There’s a 15-second cap on Instagram Stories.
  • Instagram’s newest feature, Instagram Reels, lets users make films that are both longer and more involved than Instagram Stories. The duration of reel videos is capped at 90 seconds.
  • Instagram Live Videos Can Go On For Up To Four Hours Straight. Live videos may be a great tool for marketing, but to keep viewers interested, they should be kept to 20 minutes or fewer.
  • Videos recorded from mobile devices may be up to 15 minutes in length, while those shared from a computer or the web can be up to 60 minutes in length.
  • The length of videos used in Instagram ads must be between one and sixty seconds.

Duration of Videos on Instagram Feed

Instagram’s feed section frequently features such posts. Your Instagram video postings are public unless you’ve made your profile private, which is a bad idea if you’re trying to get exposure for your company.

edit your Instagram profile as necessary.

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If you’ve never uploaded a video to Instagram before, these are the steps to take.

Instagram videos may be up to 60 seconds in duration, but unfortunately there is no minimum length restriction.

Instagram’s Time Limit for Story Videos

Since their introduction in 2016, users have been loving Instagram Stories, which provide a quick peek inside a user’s account.

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The maximum length of a video sent to Instagram Stories is 15 seconds. They’re a great way for companies and enterprises to get their names in front of potential customers, provide news, and promote their products and services on a consistent basis.

To succeed with Instagram stories, you need to provide as much information as possible while still making your post stand out. There is a lot of work that goes into making an effective Instagram story.

Instagram Video Clips Compilation

In 2019, Instagram finally released this long-awaited feature, and the app hasn’t been the same since. Facebook Meta, the parent company of the platform, appears to have followed suit.

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TikTok Compilations on Instagram

Instagram stories may be between one and sixty seconds long, with an additional thirty seconds available if filmed within the app.

Instagram stories may be formatted in 15, 30, or 60 second increments.

Duration of Instagram Live Videos

Instagram Live video is where you should head next if you’re looking for a longer window of time to connect with your audience.

Streaming Live on Instagram from Your Laptop

Instagram Live video, like the others, has no time limit on how long a video may be and can be on for up to four hours.

It may seem obvious, but not all uses are acceptable for Instagram Live, so give serious consideration to what you plan to show before you hit the “live” button.

But this is not without its benefits. If you want to organise a Q&A session for your company and sneak in some commercials, that’s a plus.

IGTV Runtime

Instagram now has a dedicated platform for longer-form video called IGTV, where users can share clips of up to 15 minutes in length directly from their phones. However, videos posted to IGTV through the website or a personal computer have no time limit and can be as long as 60 minutes.

Concluding Remarks

Instagram is one of the most popular social media sites, and it has the potential to be a steady stream of visitors for your website. Instagram’s nuances, such as the maximum suggested video length, must be understood, though.

You should keep your videos under a certain duration restriction while making material for your feed, stories, reels, IGTV, or advertisements.

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