In particular, online sales have exploded during the peak shutdown months. Online purchases as a whole increased by 49% in April, with purchases of food, electronics, and books driving the majority of this growth. Even non-essentials, like entertainment, appear to be in great demand as a means of helping people deal with the situation.
Find the most promising openings, please.
Instagram is perfect for that exact purpose. Instagram has seen the most rise in terms of time spent since the epidemic began, with total time spent on the site predicted to increase by 14% this year, or more than 3 minutes per user, every day. Instagram is the best platform to promote your brand and gain exposure.
Here are a few ways you may make money off of Instagram and connect with people who may be interested in what you have to offer.
1. Inject some online entrepreneurial fervour
For startups, online retailers, and offline companies switching to digital channels to increase sustainability during the epidemic, Instagram has been a huge windfall. Instagram has recognised this, and has provided a quick tutorial on how to get started:
Use your Feed posts as a foundation for communicating all information related to your brand. Provide significant announcements, product details, and answers to commonly asked questions to build the backbone of your Instagram content.
Make use of Instagram’s built-in shopping features to boost sales. In order to use Instagram’s Shopping functions, you must first link your account to your company’s official Facebook catalogue. After this is done, users will be able to see the product name, price, and a direct link to purchase via your catalogue whenever you tag items in feed posts (up to five per picture) and Stories (one sticker per Story).
2. Second, pool your artistic resources.
Instagram, and other social media sites like them, are likely familiar to anyone whose expertise lies in the arts and design. In order to help people establish themselves in the digital sphere, you may put your digital savvy to good use by developing services that they can use to collaborate with you.
Some examples of this are:
- Provid[ing] picture editing and graphic design services to people and companies for use on their online and social media properties. This is especially common in Instagram’s influencer marketing networks, where photographers and influencers alike will often build and distribute their own unique app-based picture editing presets to help their followers achieve similar results.
- Offering comprehensive guides and disseminating their contents in bite-size chunks online. When the epidemic forces people to stay indoors and explore new interests and hone existing ones, your expertise in this area might prove invaluable to those around you. After you’ve garnered enough followers, you may start including links to a full package (or even a mentorship session) for sale on your Instagram feed, where you’ve been sharing helpful tips and techniques for your chosen activity. If your material is of high enough quality, people will buy it regardless of how you display it.
3. Experiment with affiliate promotion
At the height of the coronavirus epidemic, there was a dramatic uptick in the usage of eCommerce, which meant that affiliate marketing had a great opportunity to take off. Affiliate marketing, for those who aren’t acquainted with the term, is a partnership between an organisation and an eCommerce business in which the referring organisation receives a commission on sales generated by the referred audience. Some Instagram users even supply coupons for their favourite brands of athletic items when uploading pictures of them on the app.
To be safe, seek for media pertaining to fields seeing sudden increases in business because of the epidemic. Gifts and celebrations, houses and gardens, health and fitness, foods and beverages, and cosmetics are all part of this sector. Keep the seasons in mind as well; people aren’t planning to reduce their spending on major holidays like Christmas and Black Friday this year, while taking general cost-cutting steps to save money at home.
4. Get Independent Contractors
In light of the pandemic’s increased urgency, companies are rushing to implement digital transformation strategies before they fall behind and stagnate due to lower income from lower foot traffic and more rules. If you’re a digital marketer who needs some breathing room, now could be the moment to start looking for freelancing customers to supplement your current revenue.
For more reliable Instagram advertising, consider the following:
- Include searchable terms in your Instagram bio to improve your visibility. Use a variety of typefaces, specialised characters, and even emoji to draw the reader’s attention to the most important points.
- Captions that evoke emotion, feature call-to-action words, are well-formatted (and on the lengthy side), and remember to add hashtags receive 12.6% higher interaction than posts without them, so it’s important to write them with your target audience in mind.
- Distribute user-generated information that serves as social evidence, such as good customer reviews. I was wondering if you have any satisfied clients who would be prepared to vouch for you. Create spotlight articles that talk about the people who have used your services and how they have benefited you and your business.
Finally, some thoughts
If you’re looking for work this year, Instagram might be a great resource for you. What’s the catch? Today that everyone shops, talks, and works online, your rivals are online as well, using Instagram in the same ways you do to attract and convert followers into paying clients.
For this reason, whatever of the strategy you choose to monetize your Instagram account, brand development should be an integral part of your goals. The aesthetics are what Instagram is best at showing, so it’s important to put some thought into the most fundamental aspects of your online identity. Canva, Instasize, and many more are simple, free, and straightforward graphic design and photo editing applications developed by professionals with an eye for what does and doesn’t work aesthetically.