Instagram is without a doubt the most popular social media site for advertising efforts.
Successful brands like National Geographic and Nike have discovered the benefits of Instagram.
But it’s not simple to keep up with an Instagram account.
We get it, Instagram is primarily a visual platform, but a photo or video alone won’t cut it.
Brands need to boost their game and discover new methods to keep their Instagram account interesting and engaging with their followers because 90% of consumers follow at least one brand on Instagram.
If you’re just getting started using Instagram as part of your digital marketing plan, I’ve produced a list of 9 ideas and examples to post on your account.
Spread hints about the product
Followers should be updated on every new product release.
Though, take caution! If you come out as too promotional, your audience will tune out.
This is why it’s a good idea to post a product preview on Instagram, which is a visual social media platform.
Briogeo is a natural hair care brand with some recent blogs worth reading.
Join forces with influential people
The influencer marketing industry is expected to balloon from $6.1 billion in 2020 to $24.1 billion in 2025.
It’s no surprise that influencer partnerships are becoming increasingly popular among firms looking to raise brand awareness.
Brand awareness is something in which influencers excel, and they also carry credibility and respect.
However, getting the proper people to talk about your brand is crucial to its success. The first order of business is to start looking for influential people in your field.
Inclusion, empathy, genuineness, and public profile.
Posting material on Instagram that demonstrates interest in the community is one of the easiest ways to create trust and loyalty with your audience.
Pride month for the LGBTQIA+ community is June.
It’s no secret that in June, to mark Pride Month, several prominent brands launch campaigns and unveil limited-edition collections.
If you’re at a loss for Instagram content ideas, take a look at how major shoe brands like UGG, Dr. Martens, and Converse have expressed their support for the LGBTQ community using the platform.
Highlight your staff’s accomplishments
Instagram posts about staff members are a great way to show off your company’s human side.
Communicating the humanity behind your brand may also be done by sharing employee experiences.
This strategy for your Instagram profile can help you engage with your audience on a deeper level, increasing the likelihood that they will become loyal customers.
Starbucks’ approach to interacting with its audience through employee tales can serve as a model.
Create podcasts with influential people in your field.
Instagram users who wish to increase their following may consider hosting podcasts, interviews, or Q&A sessions with prominent figures in their field.
Your community and your brand will benefit greatly from your willingness to share your knowledge and expertise with others.
Instagram provides several options for disseminating audio programmes. Having the leader appear on camera is not required.
Take part in some entertaining Instagram Reels
Instagram’s Reels feature is incredibly popular since it enables users to easily make and share short movies from within the app.
With this new function, marketers now have endless opportunities to post engaging and original content on Instagram.
Reels are a great tool for any company, big or little, to introduce themselves and their products to a wider audience.
Sephora figured out the formula for presenting their items, creating relationships, and interacting with their fans through tutorials, swatch films, and product demonstrations.
Host contests on Instagram
Free material is always well received.
Therefore, Instagram competitions and freebies are priceless content.
You’ll probably spend some cash on the stuff you’re donating. The value of increased exposure and interaction, however, cannot be put into words.
Contests on Instagram are a certain way to increase participation. People will post pictures of themselves using your items online and spread the information to their social networks.
Some successful instances of food company gifts are provided below.
Create interesting hashtags
Hashtags are a crucial tool for increasing exposure on Instagram. The key is to select the most appropriate hashtag for your company’s needs.
The number of people who see your posts and profiles will increase significantly if you make use of hashtags.
Because of this, you need to be selective in your selection.
There may not be a “one size fits all” approach, but you still need to remember the importance of making content that people want to interact with.
Pose a query in your updates
It’s possible that include questions in your Instagram posts is the key to learning more about your audience and gleaning useful insights.
Humanising your content, brand, or promotion by soliciting feedback from your audience.
Instagram questions might help you learn more about your audience’s likes and dislikes in relation to your brand.
If you want to improve your Instagram approach moving forward, this is your greatest chance to acquire honest criticism.
Post funny memes
You may show your audience the lighthearted side of your company by posting memes, trends, and challenges on Instagram.
Meme-only Instagram accounts may have existed in the past, but now companies are realising the usefulness of memes for improving brand awareness and customer interaction.
Because of the viral nature of memes, publishing one that is both hilarious and relevant may get you a lot of attention.
These 10 Instagram post ideas are adaptable to a variety of promotional approaches.
The most essential thing to remember while making Instagram posts is to be yourself and be loyal to your principles.
Your company’s Instagram postings need to stand out from the crowd. That’s why it’s important to keep in touch with your fan base.