The influence of social media is greater than it has ever been. There is a widespread expectation among marketers that 2016 will be one of the most successful years yet for eCommerce. As a result, optimising your use of social media platforms is essential to enhancing the visibility of your brand and, eventually, your financial success. You’ve come to the right place if you’ve been thinking to yourself, “OK, I realise that I need more followers, but that’s a lot easier said than done,” because the answer is right here! These suggestions will instruct you on how to expand the reach of your brand via the use of social media and will put you on the right path towards boosting the number of people who follow your brand and enhancing the online visibility of your company.
Put up content that is both of high quality and of relevance
No matter how incredible your product or service is, if you upload content on your social media accounts that is of poor quality, you will only hurt your brand’s reputation. Be sure that your photographs are not only interesting and of great quality, but that they really relate to the message that your brand is trying to convey. Do you not know where to begin? Check out our post that is all about content production for more information on how to make the greatest content for your brand here.
The most significant advantage of consistently publishing high-quality content is the increased likelihood that your readers will interact with it. It is one thing to have a large number of followers, but it is of far greater value to have a large number of followers who also comment, like, and share your posts.
Put yourself in the position of one of your followers
In continuation with the previous piece of advice, see yourself as a prospective buyer. What kinds of articles or posts are most likely to grab your attention? What compels you to click the “like” or “follow” button on a website? Beginning from this vantage point will provide you with the best opportunity to grow your following and maintain their loyalty. At the end of the day, we’re all just individuals scrolling through our feeds in search of photographs and posts that pique our interest; thus, make sure that’s what your brand represents!
Interact With Customers Of Other Businesses And Consumers
Great. Let’s talk about what to do next now that you’re getting the hang of how to find the best material to post now that you’re getting the hang of how to acquire the best content to publish.
The capacity to provide real-time input is one of the most valuable aspects offered by social media platforms. Set aside a certain amount of time throughout the day to check the comments that your fans leave on your social media posts and to respond to them as appropriate. If someone leaves a comment that you find encouraging, go ahead and give it a thumbs up or simply respond with “thank you.” It is imperative that you acknowledge your fans if you want to maintain their allegiance and interest in your brand. Followers-to-be will also notice these interactions, and as a result, they will have a greater propensity to click the follow or like button. In all honesty, it’s a win-win situation!
Carry Out Your Own Investigations
We refer to it as “hashtag research” most of the time. Go through the exact hashtags that are associated with your company to find out what people are talking about and who is actually interested in the subject matter. You will then be able to interact with other users’ posts by like or commenting on them, or by following some of the most influential people in the field. If you offer home design products, for instance, you should look for the hashtags #DIY and #interiordesign and start engaging with the postings in those categories. At the very least, you should take note of what is being discussed and how you may contribute to the conversation.
Boost the amount of customer collaboration
This piece of advice has the potential to significantly improve the number of people who follow you on social media if you or your firm offers consumer goods. It is a fantastic method for marketing your business to make it seem more like “word-of-mouth” and less like traditional advertising to have brand ambassadors that share images of themselves using your product on social media. If someone you looked up to blogged about a product that they truly like, it is likely that you would be much more willing to check it out and possibly consider purchasing it, right?
One more possibility to think about is holding a competition. You might organise a “giveaway” of your goods and ask users to participate by either sharing the post in question along with a designated hashtag or tagging friends in the relevant comment section. It’s a great way to engage with your existing followers and attract new ones, too! It is important to spread the news about the competition, so don’t forget to post about it on all of your social media sites.