There are many good reasons for small businesses to consider developing a TikTok strategy, including the platform’s massive user base (roughly one billion active users worldwide every month).
The Influencer Marketing Hub study from 2021 confirmed that it has the highest engagement per post of any social media platform. It’s one thing to recognise its enormous potential and quite another to know how to capitalise on it. Toronto-based husband-and-wife team Will and Sana Saleh started the hand-dyed hijab brand Lala Hijabs during the pandemic, and it’s been a huge success. The two of them have amassed over 1.3 million followers between their two accounts in just over a year. The following are some guidelines that Sana suggests you follow.
Maintain interest.
We base our content creation decisions on how likely it is to elicit a response from our target audience, be it a new conversation or the acquisition of new knowledge. To the uninitiated, it may seem like a simple music or dance app, but it actually has many more uses. TikTok is a great place to learn any skill, whether it’s how to make the best pasta or how to mow the lawn. So, use TikTok to become an expert in your field by sharing useful information with others. It’s crazy how much you can learn from just one minute of video.
Go BTS
There is a lot that goes on behind the scenes,’ she said. We frequently ask for name suggestions from our audience after revealing concepts for future products. Having a hand in something makes people feel valued. The inner workings of your company What is the total number of workers? What method do you use for packing customer orders? This re-centers the story on material that readers can identify with. Customers are more likely to buy from a company if they like what they see.
Maintain a steady, unfiltered, and honest presence.
Not everyone can become famous overnight, but you should prepare yourself. The key is uniformity. If your first 10 or 15 videos aren’t huge hits, don’t give up. There will be one video on the For You page that goes viral, starting a chain reaction. Make regular updates, at least five times per week to start. The less frequently you need to post once you become a well-known brand. However, they do not always require that much introspection. The output level is not required to be high. Use your phone to snap photos of real life as it unfolds.
Incorporate popular music.
There are some sounds that will keep popping up as you browse the For You page on TikTok. You should incorporate those tones into your videos because they are popular right now. Using them is wise because TikTok will distribute them to a wider audience.
Expose recent creations
I always use TikTok to promote our new hijab designs a week before they are released. People will want it immediately after seeing the pieces demonstrated and tutorials demonstrated using it. They will be on the site at the precise moment of its release, for which they will set alarms. Since we don’t do any advertising, our best selling times are always right after we launch. TikTok is the source of all this excitement.