A CENTRE OF E-COMMERCE TOOL OF INSTAGRAM
With the initiation of the Instagram shop, Instagram made a smoother way to find shoppable products online, giving the audiences the capacity to see ‘editors picks,’ “browse shops,” and more.
Over the days, Instagram released the eCommerce features like:
- Live shopping
- Instagram checkout
- Shopping from creators
- Stories stickers
- Shoppable posts
In recent days, most Instagram tools expanding worldwide. According to the press release of Instagram in May 2020, it was a reaction to pandemic COVID-19. “Right now, most of small businesses and brands are burdened, and with physical stores closing, many people are looking to fetch their brand and business online. Our main aim is to make purchasing smooth and authorize anyone from a little scale brand and business owner to an international brand to use our platform to connect with target customers.”
More features may be enrolled in the year 2021 to make Instagram application into a single online shop for each thing, from selling and advertising your brands and products to connect with your group.
SHORT FORM OF VIDEO CONTENT LAY HOLD OF FOREFRONT ROLE ON INSTAGRAM
In 2020, TikTok, a social media applictaion, took the globe by storm with its creative ideas, random and quirky videos. It was the ideal escape during lockdown and quarantine and became popular with Gen z (younger audiences). But TikTok is not only popular with younger audiences but also famous among the older ones and millennials. And Insagram platform took a look, and its response is Instagram Reels.
Even though Instagram Reels is the new Instagram feature, users on Instagram have shown that they really enjoy the part already: there are above 500M daily active Instagram stories users. The shift to a short form of video content could affect the capacity to go viral, ease shareability, and attention span. With Instagram Reels, creators and brands can creatively have fun, showcasing their services and products, and make educational content. Buy Instagram Reels likes for your content to go viral.
The prediction of Instagram in 2021:
- Brands are focusing more on IGTV, Instagram Stories, and Instagram Reels.
- Influencers and brands are collaborating on Instagram Reels content.
- Instagram is making a more personalized algorithm for Reels.
- Instagram is experimenting further with Reels, like introducing a feature “duet” and lengthening the videos’ time duration to sixty seconds.
INSTAGRAM MEMES AND CAROUSEL POSTS WILL GO VIRAL
Memes and carousel posts on Instagram are not going everywhere in the year 2021. They are the perfect Instagram growth hack, as they are straightforward to share. And with the likes disappearing techniques, we predict saveable and shareable content will become much more critical in the year 2021. To increase engagement rate, create a carousel post based on education, and reach as your community is likely to share them with their followers and save them. Memes posts provide comic relief to users and entice the audiences to share with their family and friends. It is imperative to consider memes on board before incorporating them into your social media marketing strategy.