You probably already know that increasing customer loyalty to your brand has a significant impact on your business’s bottom line.
But how can you boost genuine Instagram interaction while while fostering brand loyalty among your clientele?
Let’s go through the best nine ways to increase your Instagram engagement and client loyalty.
Use Instagram Story stickers to communicate with your audience
Stickers for Instagram Stories are a great way to interact with your audience and win over new fans.
Stories stickers include interactive elements like polls, questions, countdowns, quizzes, and emoji sliders.
One of the most often used stickers in Instagram stories is the inquiry sticker. It facilitates open communication with your fan base. Followers may submit questions or comments on a specified topic at your request.
Don’t forget to publicly address all of the questions and answers in your article after you’ve received them.
Make Carousel posts that include useful information
When it comes to Instagram interaction, carousel posts are like gold.
Instagram Carousels allow you to show off up to 10 different media types to your followers at once. Because of this, you’ll be able to aid others.
Carousels work well for displaying lists of items, displaying statistics, or telling a story. Additionally, Carousel posts increase your Instagram interaction rate since they encourage saving and sharing.
Make content that others can relate to, bookmark, and share
Instagram is full with quotes, photos, memes, and repeated tweets because they work so well at sparking conversation. You might be shocked to learn how popular Instagram stories with inspirational quotations are.
And you don’t need to be a design pro to create this kind of material. You can easily post your favourite tweets and quotes on your own feed by taking a screenshot, pasting it into a branded template in Canva, and then publishing it (while giving proper attribution, of course).
Put CTAs (calls to action) in the captions
Put a call to action (CTA) in the caption of your article to encourage interaction.
One guaranteed way to increase interaction with your Instagram post is to include a call to action, in the form of a question. Be sure to pose a sincere inquiry, though; you don’t want your listeners to think you’re merely trying to get a response out of them.
If you tell a real tale and then ask a pertinent question, members in your community are more likely to engage with your post.
You may ask for feedback, suggest options (such restaurants, vacation spots, or books), or just find out what they’re interested in reading.
Hold a fun contest
This is why running a giveaway is such a great option for increasing activity on Instagram.
But not just any freebie will do!
The best giveaways are those that show some thinking, are relevant to the business, and are likely to be redeemed by the recipient.
Whether it’s a freebie product, service, or event tickets, offering a valuable incentive to your audience can increase participation. If you want more people to interact with your company and your contest, have them follow you, share the article, and comment on it as a condition of entry.
Get in on the Reels craze
Instagram Reels are a common kind of Instagram content because they provide users with quick, entertaining videos. In addition, Instagram has added a new page just for Reels, which could inspire more content creation and sharing from companies and creators.
Making Instagram Reels also doesn’t call for any advanced knowledge of video editing software, since everything can be done within the Instagram app itself using the built-in video editor.
Why not take advantage of the rising popularity of the Reels format on Instagram to further interact with your audience?
Collaborate with respected leaders in your field
Credible sources can be found among influencers, especially social media specialists in a certain field. This ensures that when they recommend you and include you in their content, their readers will know that you are the real deal.
Collaboration with influential people is another excellent strategy for creating fresh, high-quality material.
Publish content when your readers will be most engaged
If you want to boost interaction, publishing when your target demographic is most likely to be online is a good idea.
After all, your postings would be useless unless others read and respond to them.
Users of Instagram do not all frequent the platform at the same times. People who also have “day jobs” could, for instance, only use Instagram in the wee hours before and after work. A stay-at-home parent, meanwhile, could browse Instagram in the afternoon while her baby naps.
Spend some time thinking about when your audience is most likely to be online, then post at those times.
Consistency is key
Consistently providing high-quality material on Instagram is a strategy to achieve higher levels of engagement and client loyalty, just as it is on any other social media network.
People are more inclined to interact with you on Instagram if they notice that you take the platform seriously and consistently present them with valuable content.
In order to maintain a regular posting schedule on Instagram, you should organise your material in advance and schedule posts in advance.